Biology - Major in Biology Program

Certificate Course Requirements:
MBA 815 Marketing and Value Creation

This course examines the interplay between marketing and society, including the ethics of selling, advertising, marketing research, artificial intelligence (AI), and the social responsibilities of marketers. Students explore the role of marketing in for-profit businesses and not-for-profit organizations and its impact on individuals and society. The course examines how marketing operates within domestic and global environments, including the opportunities and challenges presented by emerging technologies and AI-driven marketing practices. Emphasis is placed on the strategic application of marketing principles, data analytics, and AI tools to create customer value, support informed decision-making, and foster responsible marketing practices. Must satisfy Marketing prerequisite. 3 credits.

MBA 840 Business Analytics

This course develops statistical tools and decision-making skills for managers. Students learn structured problem-solving approaches and the use of analytical models to address business problems. Emphasis is placed on analyzing data and interpreting results to support evidence-based decisions using appropriate analytical software. 3 credits.

Plus one of the following:
MBA 816 Internet Marketing

The course examines the principles and processes of Internet Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. 3 credits.

MBA 827 Project Management

Project Management is "the application of knowledge, skills, tools and techniques to project activities to meet project requirements," as defined by the Project Management Body of Knowledge (PMBOK®). The course provides students an introduction to the five process groups of project management, the nine knowledge areas of project management, and the Project Management Institute (PMI®). Introduces appropriate project management computer software. 3 credits.

MBA 847 Sales Management

This course will utilize an experiential case study method, this course critically examines the role of sales management in crafting and executing business strategy. Emphasis is placed on the functions of a sales manager, including the planning, execution, and control of a sales force. Topics are investigated using case study, discussions, and analytical and hands on exercises. 3 credits.

MBA 857 Supply Chain Management

This course takes a strategic, managerial, and cross-functional view of supply chain management, enabling managers to participate in the vision and implementation of world-class supply chain networks. To achieve this, the course introduces a Supply Chain Roadmap process model as a guiding framework for designing and implementing integrated supply chains. Students will gain the knowledge and analytical tools to perform analysis and act as change agents within their organizations. 3 credits.

MBA 896 Special Topics in Marketing

This course option allows for the exploration of current topics in the field of marketing. This course may be repeated for credit as topic changes. 3 credits.