Biology - Major in Biology Program

Required core courses:
BUS 130 Modern Business Organizations

This course is designed as a survey course to introduce the many aspects of the business community through the use of discussion, case study, group projects, and "real world" contacts, typically via the web. We will use the text as the foundation for our study but you will incorporate current data from web sources and you will be exposed to "typical" business decisions as you complete your in-class case studies and your group project. Interactive class discussion is a cornerstone of the class. Fulfills requirement: Social Scientific Inquiry. Priority will be given to majors and to first-year and sophomore students, where necessary. 3 credits.

BUS 170 Introduction to Business Analytics

An introduction to the statistical tools used in the analysis of business and marketing data. Topics include data visualizations and descriptive statistics, probability, hypothesis testing, single variable regression, and forecasting. Students will learn how to analyze, interpret, and present data effectively using Microsoft Excel. Fulfills requirement: Quantitative Reasoning. 3 credits.

BUS 230 Principles of Management

This course is designed to enhance student understanding of the foundational principles of management. The classroom learning process will consist of discussion, case studies, group projects, and analysis of current management writing. We will use the text, journal articles, and internet materials throughout the semester. Interactive class discussion is a cornerstone of the class and students are expected to be prepared to discuss the assigned material. Prerequisite: BUS 130 or BUS 132. Accounting and business administration majors must have a cumulative GPA of 2.000 or greater in all foundation courses completed to date. 3 credits.

MKT 240 Principles of Marketing

An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. (This course is a new version of previous listing BUS 340.) Fulfills requirement: Social Scientific Inquiry. Prerequisite: BUS 130 or BUS 132. 3 credits.

MBA 815 Marketing and Value Creation

This course examines the interplay between marketing and society, including the ethics of selling, advertising, marketing research, artificial intelligence (AI), and the social responsibilities of marketers. Students explore the role of marketing in for-profit businesses and not-for-profit organizations and its impact on individuals and society. The course examines how marketing operates within domestic and global environments, including the opportunities and challenges presented by emerging technologies and AI-driven marketing practices. Emphasis is placed on the strategic application of marketing principles, data analytics, and AI tools to create customer value, support informed decision-making, and foster responsible marketing practices. Must satisfy Marketing prerequisite. 3 credits.

One from the following:
MKT 341 Consumer and Organizational Buying Behavior

This course focuses on the analysis of the factors affecting the purchasing decision in the marketplace and the application of behavioral and social science concepts to the study of individual and group buying behavior. The course emphasizes the use of this understanding in making marketing mix decisions. Prerequisite: BUS 130, or permission of the instructor. 3 credits.

MKT 360 Sports Marketing

This course will examine the application of basic principles of marketing to the sport industry.? The focus will be on the unique nature of sport marketing compared to traditional marketing with an emphasis on the sport consumer.? The course will cover the essentials of sport marketing which includes planning, promotions, operations, and market analysis.? Both the marketing of teams and products will be discussed in the ever growing and dynamic sports environment. Prerequisite: Take MKT-240. 3 credits.

MKT 374 Personal Selling and Sales Management

The study of personal selling as a communication process and the management of the personal selling force. Emphasis is placed upon the development, implementation and evaluation of the sales presentation and upon the role of the sales manager in staffing, compensating, motivating, controlling and evaluating the sales force. Effective oral and written communication is stressed. Prerequisite: MKT 240. 3 credits.

One from the following:
ENG 231 Journalism and News Reporting

Introduction to the basic skills of journalistic writing such as interviewing, gathering and reporting news and writing feature stories according to standard formats and styles. The course also covers ethical and legal considerations related to news reporting. Fulfills requirement: Humanistic Perspectives,Oral Communication. Prerequisite: FYE 112, or permission of the instructor. 3 credits.

DIGI 380 Advertising

Students will learn how advertising is used to create awareness in audiences, to persuade them, and move them to action, drawing from theories and practices established by academics and advertising professionals in design, psychology and rhetoric. Students will learn about the advertising industry, how advertisements are commonly structured- particularly on digital platforms-- read case studies of both successful and disastrous brand audience interactions, and learn how to gauge the effectiveness of content and measure audience engagement through the use of success metrics and analytics. They will also examine the various moderation tools and philosophies used by news organizations, commercial comment spaces, and social media sites, and develop guidelines for best moderation practices. Fulfills requirement: Critical Thinking through Writing. Prerequisite: FYE 112, and junior or senior standing. 3 credits.

One from the following:
MBA 816 Internet Marketing

The course examines the principles and processes of Internet Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. 3 credits.

MBA 840 Business Analytics

This course develops statistical tools and decision-making skills for managers. Students learn structured problem-solving approaches and the use of analytical models to address business problems. Emphasis is placed on analyzing data and interpreting results to support evidence-based decisions using appropriate analytical software. 3 credits.

MBA 847 Sales Management

This course will utilize an experiential case study method, this course critically examines the role of sales management in crafting and executing business strategy. Emphasis is placed on the functions of a sales manager, including the planning, execution, and control of a sales force. Topics are investigated using case study, discussions, and analytical and hands on exercises. 3 credits.